How does the science of understanding behavior effect electronics industry?

Color comparison: Under different LED light, the same washcloths (and hands) look very different!

The electronics industry is developing products not only to cater our requirements, but also adding to improve our daily experience. Improvements in the experience of using any equipment brings us to how we perceive our surroundings.
Probably, one of the best places to see this process in action would be Philips.
The HealthPAC trip to Philips, Eindhoven was driven by similar interests.

There are two important aspects of how the science of behavior influences the electronic industry.
How do the patterns of behaviour affect the designs of existing products or dictate new products?
For example, something as simple as a light can nowadays be modulated to affect temperament.
Well, if temperament or perception of colors is very basic and is not adequately inspiring of awe, how about lights and how that can affect circadian rhythms!
However, not all discoveries translate to useful products. It is quite possible that the changes these discoveries dictate are not always cost effective and worth the effort in terms of the comfort they add to the use.

Philips, Eindhoven; that was quite a trip!

For their many sound experiments, Philips has a huge sound-proof chamber. The entire room is mechanically decoupled from the rest of the building. We could experience interference between two sound sources; in some parts of the room, the sound was easy to hear, while in others, it was barely audible.

 Text by Sonal, pictures by Johannes