How does the science of understanding behavior effect electronics industry?
The electronics industry is developing products not only to cater our requirements, but also adding to improve our daily experience. Improvements in the experience of using any equipment brings us to how we perceive our surroundings.
Probably, one of the best places to see this process in action would be Philips.
The HealthPAC trip to Philips, Eindhoven was driven by similar interests.
There are two important aspects of how the science of behavior influences the electronic industry.
How do the patterns of behaviour affect the designs of existing products or dictate new products?
For example, something as simple as a light can nowadays be modulated to affect temperament.
Well, if temperament or perception of colors is very basic and is not adequately inspiring of awe, how about lights and how that can affect circadian rhythms!
However, not all discoveries translate to useful products. It is quite possible that the changes these discoveries dictate are not always cost effective and worth the effort in terms of the comfort they add to the use.
Philips, Eindhoven; that was quite a trip!
Text by Sonal, pictures by Johannes